Hi, I am Krista Parry, and I am a founding board member of the HayesTough Foundation. I organized the first HayesTough race in 2016 because I felt helpless when Savanna and Steve received the news about Hayes, and I wanted to help in anyway possible. Just like so many others, I didn’t know the astounding facts about childhood cancer and how it’s one of the leading causes of death for children, until Hayes was diagnosed. I am passionate that we can all make a difference when we work together! Just like Savanna and Steve, I believe we each can make an impact in helping these sweet warriors and their families fight the beast of childhood cancer! Professionally, I have more than 15 years of experience building and activating large-scale events and partnerships with some of the world’s top brands and innovators including Coca-Cola, GoPro, Under Armour, Subaru and Dos Equis. After leaving corporate America, I recently launched SisterUp, a company I founded with my sister, which helps empower women to make money doing what they love.